Challenge
Create a landing page with content targeted toward female visitors coming from Cosmo’s web site to SoFi. Avoid a conversion driven experience, while encouraging visitors to engage with content. Keep a consistent look and feel throughout the entire user journey.

Solution
Work together with the content and analytics team to organize a collection of relevant blog articles for the target demographic: female’s 20-40 and mostly mobile. Leverage imagery from ads shown on Cosmo.com to reinforce a consistent experience across desktop, tablet, and mobile. Maintain an editorial style layout in effort to prevent friction from switching from an editorial to finance site.

Role
Lead Web Designer

Collaboration
Creative Director, Copy Writers, Graphic Designers, and Developers.