Fernando Seminario - Senior Designer | JetBlue and SoFi partnership landing page
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Challenge
Create a landing page around the partnership between SoFi and jetBlue. Keep the integrity of SoFi brand and include minimal jetBlue branding. Primary goal is to focus on conversation. Describe the details of the partnership and include a prominent CTA.

Solution
An immersive full screen experience with a looping video background giving the feeling of flying through clouds (very peaceful) showing minimal content encouraging the user to quickly convert.

Full-screen experience:
https://www.sofi.com/jetblue

Company

SoFi

Category
Creative Direction, Web Design
Tags
Animation, Fullscreen, Invision, Sketch, Video